Looking for a smarter way to monetize your website without compromising user experience? Interstitial ads could be your next high-impact revenue stream. With AdMatic’s fully Prebid-compatible interstitial ad support, web publishers can now unlock new earning potential with minimal integration effort.
🔍 What Are Interstitial Ads?
Interstitial ads are full-screen ad units that appear during natural transitions, such as between page views or before content loads. These high-visibility placements are known for their superior click-through rates (CTR) and ability to engage users without interrupting the core content flow.
🚀 Why Use AdMatic DSP for Interstitials?
- Seamless Prebid.js integration that works with your existing header bidding setup
- Higher bids thanks to precise interstitial signals sent to AdMatic DSP
- UX-friendly execution—no intrusive layouts or annoying pop-ups
🛠️ How to Implement Interstitial Ads in Prebid
To enable interstitial demand through AdMatic DSP, make sure your ad units are structured as follows. We recommend creating separate units for desktop and mobile placements.
💻 Desktop Example
pbjs.addAdUnits({ code: "interstitial-desktop-slot", mediaTypes: { banner: { sizes: [[800,600]] } }, ortb2Imp: { instl: 1 }, bids: [ // bidders that support interstitials ]
});
📱 Mobile Example
pbjs.addAdUnits({ code: "interstitial-mobile-slot", mediaTypes: { banner: { sizes: [[320,480]] } }, ortb2Imp: { instl: 1 }, bids: [ // bidders that support interstitials ]
});
By setting ortb2Imp.instl = 1, you’re explicitly marking the placement as interstitial in line with OpenRTB standards. This enables AdMatic’s DSP platform to recognize the format and return optimized bids.
📈 SEO and Page Speed Friendly
Interstitial ads via AdMatic are built to be search-engine friendly. They’re rendered cleanly, don’t overlap your page content, and are delivered in a way that maintains your Core Web Vitals.
🧠 Why You Should Activate This Now
- Mobile traffic is rising—full-screen formats capture user attention better
- Monetize in-between pageviews with minimal effort
- Our setup guide and tech support make integration quick and easy
📬 Ready to Get Started?
Our publisher support team is here to help you implement interstitial ads smoothly. Whether you’re new to Prebid or simply upgrading your setup, we’ll guide you through every step.
Contact us today: [email protected]
🔗 Learn More
See the official Prebid documentation on interstitials:
https://docs.prebid.org/features/InterstitialAds.html
